Clear and concise communication is a fundamental necessity for organizations of all kinds, including philanthropic entities. Communication is more than just the act of information transmission; it is a strategic methodology that shapes perception, drives action and, in the broader sense, plays a role in when and how organizations achieve their mission.

Communication shapes an organization’s internal culture, its levels of transparency and legitimacy, and its ability to expand influence, build partnerships, and collaborate. Accordingly, good communication must start internally.

Both internal and external dimensions are essential to an organization’s success; and while internal communication establishes the foundation for aligned messaging and a cohesive organizational culture, this chapter will specifically delve into the realm of external communication.

Embracing communication as a strategic tool can help amplify key voices, inspire stakeholders, and create a ripple effect of positive change. Philanthropic organizations have a unique opportunity to advocate for causes they believe in; and effective communication enables you to amplify the voices of the communities you serve, raise awareness about critical issues, and drive social change.

Well-crafted communication strategies give stakeholders a voice and invite them to actively participate in your endeavors. However, inclusive and transparent communication can sometimes be a challenge for the philanthropic sector as philanthropies have to grapple with the challenge of telling their stories in a way that not only ethically grabs attention but holds it. By using some of the following tools and tips for external communication, you can share a vision and impact in a manner that is accurate, engaging, and meaningful, all while using an inclusive, equitable, and non-exploitative lens.

Read the full PDF from Rockefeller Philanthropy Advisors.